Social media has become an essential tool for businesses to establish their online presence and engage with their target audience today. To achieve online success you need to have a good strategy to build brand awareness. Let’s see some steps to create a killer social media strategy to take your business to greater heights online.

Social Media Platforms
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Understand your audience:

You need to have a clear understanding of your target audience. The better the understanding you have about your customer, the better you can strategize it.

Create an ideal buyer persona. You can get insights from your marketing team, surveys, tools, etc. Google Analytics also helps you to understand your buyers. You can find metrics like users, engagement rate, and bounce rate that give a better understanding of what your customers are looking for and their interests. The Google Search Console shows the various queries that your customers use to land on your page. Google tools give you an overview of your audience.

Competitor research: 

Check your competitors. See their profile, which channel they are using, and what time and content they are posting. It will give you an idea of where to start. It will help you to understand your audience and market better. Keep monitoring your competitors and their activities. Make use of free tools like Similarweb, Buzzsumo, Semrush, Spyfu, etc.

Set clear goals:

You need to set a clear goal to create a successful strategy. Whether you aim to increase website traffic, boost brand engagement, or drive sales, setting clear goals will help you. Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.


    • Specific: Be specific about what you want to achieve.

    • Measurable: Every goal should be measurable. The measurement can be KPIs that you want to achieve.

    • Achievable: The goal should be achievable. Think if you have all the resources to achieve it. Think of the blockers that can come in the way.

    • Relevant: The goal you set should be relevant and realistic. It should align with your ultimate goal or destination that you want to achieve.

    • Time-bound: The goal you want to achieve should be achievable. Decide the time taken for all efforts and arrive on the time frame. Make sure you can complete that goal in that time.

Choose the right platform:

Every social media platform differs. Each platform has its own strengths and weaknesses. Select the platform that aligns with your business goals. Think about what platform your target customers will be using and where you can attract similar customers. Instagram is best if you want to post more pictures, reels, and promote. Facebook is very popular and you can share text, photos, and videos, create groups, go live, and engage with your audience. Twitter uses hashtags and takes a lot of time to market. Choose the platforms you want your business to be in. Choosing the right platform will help you to reach more customers and connect with your audience. It can also help you to expand your business globally.

Craft compelling content:

Content is the heart of any successful social media strategy. Create content that resonates with your audience. Choose which content formats will help you engage with your target audience. Your content can be images, videos, reels, and stories. People love to buy and hate to be sold. Decide what will be your brand voice and what is the image that you are going to build in your customer’s mind. Check if the content format you have chosen will support the social media platform you have chosen.

A picture speaks a thousand words. Generally visual contents like pictures, videos perform better than others as they capture the attention very quickly. Keep the content simple and clear. Make use of free tools like Canva, Adobe Express, etc. to make compelling content.

Engage your audience:

Audience engagement is very important. You can engage with your customers by responding to all your customer comments on social media channels, going live, conducting surveys, running interactive contests, collaborating with influencers, conducting giveaways, lucky draws, asking questions and polls, etc. You can create a unique hashtag and encourage your customers to share it. You can also grow your online community by creating a Facebook group, posting all updates, and sharing information there. This will build trust and loyalty.

Be consistent:

Consistency is the key to maintaining an active and effective social media presence. Plan and create a clear content calendar. Research and identify the time your customers are online and post your content. Post and engage with your customers consistently. The count of posts varies and depends on each business. Post at different intervals and monitor their performance. This helps to build trust and loyalty towards your brand/ product. Make use of free scheduling tools like Hootsuite, Napoleoncat, etc.

Google Analytics
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Make your strategy from data-driven insights. Monitor your key metrics such as engagement rates, click-through rates, and conversion rates. You can take these data from Google Analytics, and Google Search Console. Understand your data and draw insights that give you a better understanding of the content that works well for you, your audience, etc. You can also make use of free monitoring tools like TweetDeck, Social Mention, and Google Alerts and use free analytics tools like Buffer, Sprout Social, Hootsuite, Zoho Social, Meta Manager, etc.


The digital landscape is evolving and your social media strategy should be flexible to adapt to all the changes. Monitor them constantly and stay updated with the latest trends, and technologies in social media marketing and make use of them if it helps you to level up your business. You can use Google Trends, TweetDeck, and Hootsuite to monitor the latest trends in the digital space.

Take your time to create a social media strategy for your business. A good strategy will help your business reach more heights. Creating a good strategy needs a lot of research, time, and effort. After you create a social media strategy for your business you need to continuously optimize it to achieve success online.